الأعمال
Noctra
An abaya brand with a strong identity, ready for more than selling through messages. We shaped its online home, from the moodboard and website copy to how each product is described and displayed. We also created visuals to carry the brand across, and shaped the launch strategy, including the announcement video, which we produced in house.
Moodboard · Website · Website copy · Visual assets · Launch strategy · Launch video
This Could Work
Before working on anyone else's brand, we built our own. This Could Work started as a name and an idea. We built everything around it ourselves: the positioning and voice, the logo and the frosted sticky notes that became our brand assets, and the business cards and documents laid out to match. The bilingual website and its copy followed, alongside social content planned around key moments in the year, produced in house (such as our Pink October reel).
Naming · Positioning · Logo · Brand assets · Business documents · Website · Website copy · Social content